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Category: Commercials

Heading to Turin This October Headline News

‘Frankenstein’ Cinematographer Dan Laustsen Set for VIEW 2025

By Dan Sarto | Wednesday, October 8, 2025 at 4:32pm

It’s less than one week away… the person behind the camera on Guillermo del Toro’s highly anticipated film joins more than 150 award-winning speakers from the world of animation, VFX, games and AI who will take part in a packed schedule of keynotes, talks, panels, workshops and masterclasses; event runs October 12-17 in Turin, Italy.

How Many Licks? Headline News

Calabash, Agency SCC Reimagine Tootsie Roll’s ‘How Many Licks’ Ad

The animation studio kicked AI to the curb and refined line work, refreshed the background art, and updated the product packaging while preserving the spot’s original spirit.

On the Road to Ottawa Headline News

‘Death Does Not Exist,’ ‘Il burattino e la balena’ Lead OIAF 2025 Winners

By Dan Sarto | Sunday, September 28, 2025 at 7:07am

Félix Dufour-Laperrière takes home the Grand Prize for feature animation, while Roberto Catani takes home the Grand Prize for short animation, at the 49th annual Ottawa International Animation Festival.

Crypto for the Masses Headline News

Coinbase, Aardman Team for ‘Human Nature’ Ad Campaign

The stop-motion series aims to find if talking critters can help people understand the challenges of the traditional financial system, and present cryptocurrency as a tool to increase their financial freedom.

Keep it Short! Headline News

72 Shorts to Compete at OIAF 2025

By Dan Sarto | Friday, July 11, 2025 at 9:38am

The final set of competitive short films were selected from a record 2,850 entries in the Commissioned, Narrative, Non-Narrative, Student and Canadian Student categories; festival runs September 25-29 in Ottawa.

Show Us Your Work! Headline News

3 Days Left to Enter SIGGRAPH Asia 2025 Computer Animation Festival

By Dan Sarto | Thursday, July 10, 2025 at 9:17am

Submit your work by July 13 - multiple categories include shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; conference runs December 15-18 in Hong Kong.

Milk Can Help Headline News

Nexus Studios, WERE, GALE Team for ‘MilkPEP’ Commercials

The anime-inspired milk campaign that champions authenticity in craft features a series of 7 spots that speak directly to a Gen-Z audience fluent in internet culture.

Rome Wasn’t Built in a Game Engine in a Day Headline News

Ubisoft, Psyop Launch ‘Anno 117: Pax Romana’ Trailer

Created in partnership with Wieden+Kennedy Amsterdam and Psyop director duo Todd + Kylie, the short features footage largely captured through gameplay, with cinematic storytelling elements.

Always Get Back up Headline News

Covert Brings 70 ‘Boss’ VFX Shots to Lenovo Legion Campaign

Created in collaboration with brand design agency Design Bridge and Partners London, the hero spot ‘Always Get Back Up’ runs across TV and VOD.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2025 Computer Animation Festival

By Dan Sarto | Wednesday, June 25, 2025 at 11:14am

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is July 13.

People Headline News

Industry Vets Matt Hunnicutt, Sandra Nam to Lead Psyop Media Group

The former W+K Portland, Squarespace, and Tribeca leaders bring an innovation-forward and brand partnership approach as the global studio group enters its next phase.

Awards Headline News

'Arco,' 'The Night Boots' Take Top Awards at Annecy 2025

By Dan Sarto | Saturday, June 14, 2025 at 2:50pm

Ugo Bienvenu's 2D feature film and the pinscreen short by Pierre-Luc Granjon are among the 23 winners at the jam packed 49th festival edition that saw a record 18,200 accredited attendees from 118 countries.

Celebrating The Best in Animation! Events

53rd Annie Awards

Begins: February 21, 2026

ASIFA-Hollywood celebrates the best the industry has to offer at animation’s most prestigious awards ceremony, February 21, 2026, at UCLA’s Royce Hall.

Commercials Headline News

Freefolk Takes CGI to New Heights in Škoda ‘Enyaq’ EV VFX Breakdown Reel

By Dan Sarto | Thursday, May 22, 2025 at 3:19pm

The visual effects studio replicated the world’s largest vacuum chamber - at the NASA Space Power Facility - to feature the new electric car slowly falling alongside an umbrella to highlight its aerodynamic features.

Don’t Wait… See a Doctor Headline News

Studio AKA, Leith Partner for Second ‘Be the Early Bird’ Spot

This year, the campaign, which encourages early cancer detection among adults in Scotland, follows a spirited seagull who discovers a lump on her neck and smartly seeks help right away.

People Headline News

Partizan Signs Animation Studio Martian Blueberry

The company co-founded by Carl Jones, best known for his work on ‘The Boondocks’ and ‘Black Dynamite,’ and Love Jones, has joined the long-time content creator’s roster of animation directors.

100 Years of The New Yorker Headline News

ROOF Studio Reveals ‘The New Yorker’ Animated Short

Watch it from ‘cover’ to ‘cover’… in partnership with Le Truc, The Condé Nast Creative Marketing Team, and Human, the promotional project celebrates the publication’s 100th anniversary.

I’m Ready I’m Ready I’m Ready to Live Long and Prosper Headline News

Paramount+ Drops ‘SpongeBob’ and ‘Star Trek’ Ad Mashup

The spot stars Spock (Ethan Peck), Christopher Pike (Anson Mount), and Nyota Uhura (Celia Rose-Gooding), who are joined on the Patrick Starship Enterprise by SpongeBob, Sandy, and Mr. Krabs.

Business Headline News

Former The Mill Creative Leaders Find New Home at The Heist

Patrick Coleman joins as executive creative director, bringing team of long-time collaborators; Blake Nickle joins as Director of Production, Chicago, with Jason Esser coming on board as Thinkingbox creative director.

Business Headline News

Creative Leader Ryan Dunn Launches Dunnwell

New multidisciplinary production studio boasts a global collective of directors and artists using a story-first approach to deliver content across animation, live-action, VFX and immersive media for advertising, TV, and film.

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